Theme Park
Nickelodeon Universe
The largest indoor theme park in the Western Hemisphere. 35+ rides, 8.5 acres.
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Partner Deck · East Rutherford, NJ
WHERE RETAILBECOMESSPECTACLE.
3 million square feet. 12 attractions. 450+ tenants. 55 million people within 50 miles. One destination engineered to capture attention — and convert it.
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3,000,000 SQ FT◆40M+ ANNUAL VISITORS◆450+ TENANTS◆55M PEOPLE WITHIN 50 MILES◆12 ATTRACTIONS◆100+ DINING CONCEPTS◆17M FROM NYC◆#1 ENTERTAINMENT DESTINATION IN THE NORTHEAST◆3,000,000 SQ FT◆40M+ ANNUAL VISITORS◆450+ TENANTS◆55M PEOPLE WITHIN 50 MILES◆12 ATTRACTIONS◆100+ DINING CONCEPTS◆17M FROM NYC◆#1 ENTERTAINMENT DESTINATION IN THE NORTHEAST◆
Why this property
Built at the center of the largest consumer market in America.
One exit from the Lincoln Tunnel. 7 miles from Manhattan. Sitting inside a 50-mile radius that contains more spending power than most countries.
55M
People within 50 mi
$2.7T
Regional GDP
40M+
Annual visitors
17M
From NYC alone
$135K
Median HHI in trade area
365
Days a year, indoors
Location
The Meadowlands
40.81° N
74.07° W
74.07° W
01
Retail
450+ brands. One audience that converts.
From Zara and Sephora to It'Sugar and Saks OFF 5TH — American Dream's retail mix is built around the modern destination shopper: family, gen-z, tourist, and luxury, all on one floor plate.
450+
Tenants
$700+
Spend / visit
92%
Occupancy
02
Luxury — The Avenue
A flagship corridor for prestige brands.
The Avenue gathers Hermès, Saks Fifth Avenue, Dolce & Gabbana, Mulberry and more in a curated marble corridor — built for the high-net-worth visitor flying in from Manhattan, the GCC, and Asia.
30+
Luxury houses
$520K
Avg HHI
2.1×
Vs. peer set
03
Dining & Lifestyle
Food as the reason to come — not the afterthought.
100+ concepts spanning Michelin alumni, regional icons, fast-casual, and a 35,000 sq ft kosher dining hall that is one-of-one in the country. Dining drives 40% of dwell time.
100+
Dining concepts
2.8 hr
Avg dwell time
40%
Of total revenue
Attractions
Not a mall. A destination.
Attractions drive visitation no retailer can replicate. Families come for the rides — and stay for everything else.
Water Park
DreamWorks Water Park
America's largest indoor water park. 1.5M gallons. Tropical, year-round.
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Indoor Skiing
Big SNOW
North America's only indoor real-snow ski resort. Open every day.
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04
Events & Activations
A platform for brands. A stage for moments.
Concerts, brand launches, premieres, fan conventions, corporate galas — American Dream's atriums, theaters and exposition halls have hosted everyone from global beauty brands to platinum-record artists.
300+
Events / yr
8K
Largest venue
12
Bookable spaces
Lease
From luxury flagships to 90-day pop-ups.
Tailored leasing paths by category, scale, and ambition.
Open module
Sponsor
Activate inside a stadium-scale audience.
Naming rights, IP partnerships, year-round on-property presence.
Open module
Book
Stage product launches at destination scale.
Concert venues, ballrooms, atriums, exhibition halls — turnkey.
Open module
Ready to talk?